Morley Bedford is truly a family operated business,
yet is supported by some of the finest men and
women in this profession.
Our Directors strive to continue the Bedford
philosophy of listening and understanding that
has won the respect of the people and community
since 1919.
Bob is currently the longest serving licensed funeral director in Toronto. Working with his uncle, Morley Bedford, the
founder of Bedford Funeral Services, Bob learned early the value of innovation and personal service. He has
been helping the families of North Toronto for over 50 years, and served a term on The Ontario Board of Funeral
Services.
Bob has had extensive involvement in many community organizations, and is currently a leader in the Interfaith
Community, an initiative that brings all community religious leaders together to share and celebrate their faith. He is
an active Rotarian, and has served with the Rotary Club of Toronto Eglinton for over 40 years. rwcrawford@morleybedford.ca
During his years at St. Andrew’s College and McGill University, Alan combined academics with a love of sports. He
participated in rugby, golf and cricket at S.A.C. and went on to captain both the hockey and football teams. Alan
attended McGill University and played for the Redmen varsity hockey team. Alan’s abilities carried him on to a
professional hockey career in Europe, before returning home to North Toronto to join the family business.
Drawing on his hockey experiences, Alan has coached several local teams and currently serves as the Mentor Coach
for the North Toronto Hockey Association. Together with his wife Jennifer, he has instituted a number of athletic
initiatives to benefit the youngsters in the community, including: the North Toronto Lacrosse Association and
North Toronto 3on3 Hockey Organization. alcrawford@morleybedford.ca
After graduating from Leaside High School, Philip furthered continued studies at The University of Windsor. Being
an avid sportsman Philip enjoyed an extensive athletic career, participating in North Toronto Hockey and the Leaside
Baseball Association.
As a tireless contributor to North Toronto, Philip currently sits on the board of several community service organizations
dedicated to improving the lives of seniors. He currently volunteers his time and creativity with P.O.I.N.T., Meals on
Wheels, and Out of the Cold. He is a board member of the Isabel & Arthur Meighen Centre and President of the Rotary
Club of Toronto-Forest Hill. He enjoys running, golf, cycling, his beloved Blue Jays, and spending weekends with his
wife and 2 daughters. Phil’s approachable and gregarious manner, together with his warmth and friendliness provide him
with a gift for building relationships and helping people feel at ease in difficult situations. philcrawford@morleybedford.ca
For Troy, family and friends are everything, and therefore the decision to leave his hometown near Ottawa was major.
Since 2001 he has settled comfortably into the Yonge/Eglinton community, enjoying the bustle of this active
neighbourhood. He is an avid musician, and plays trumpet in the local community based Festival Wind Orchestra.
Troy is an automobile enthusiast, and spends free time cooking, relaxing with friends, and planning his next trip. Troy’s
confidence, vibrant personality and social nature, combined with his fastidiousness make him an outstanding funeral
director. troykedrosky@morleybedford.ca
Cynthia resigned her ten year career in the film and television industry to
become a funeral director. She decided to choose the funeral services
profession because of her desire to help others in need.
Cynthia grew up in Cobourg and has resided in Toronto for the past 17 years.
She loves all the city has to offer and delights in sampling new
restaurants, film, theatre and music concerts. Cynthia spends some of her
free time volunteering and attending local film events such as the Inside
Out and Hot Docs Festivals. She is an animal lover, avid music enthusiast,
and enjoys swimming, cycling, travel, reading, hiking and relaxing at her
country home in Bancroft.
Cynthia’s exceptional sincerity, her compassion and down-to-earth demeanour
earn her the respect and admiration of her colleagues and the families that
she serves. cynthiaswitzer@morleybedford.ca
Robert has been involved in funeral service since 1972. After graduation from Humberside Collegiate in Toronto,
he attended Humber College to become a funeral director. Robert started with Morley Bedford in 1978. Paralleling
Roberts funeral service career, he played bassoon with the North York Concert orchestra and now continues with
the Pickering Community Concert Band as the Vice President and Principal Bassoonist.
He served as a fund raiser with Bereaved Families of Ontario in the early ‘90’s. His interests include classical music,
canoeing and outdoor activities. Robert has always had a sincere desire to help people in time of need, and feels funeral service is the perfect outlet. bobpollard@morleybedford.ca
Victoria has recently joined the funeral services profession after spending 10 years working as a make-up artist in Toronto. She decided to make the change in hopes of finding a career that would fufil her desire to make a positive impact on those in need in her community.
Victoria grew up in Kitchener and has resided in Toronto for the past 12 years. She enjoys running, riding her bike and participating in yoga classes. In order to fufill her desire to learn, she continues to study part-time. Some of her classes have included jewelry design, pottery, languages and music. victoriayoung@morleybedford.ca